![]() ![]() To say that box office revenue dropped this summer is putting it mildly. It’s been a historically bad year at the box office ![]() Here’s a closer look at the dual fortunes that marked the summer of 2017 - and why its big lesson may be that the studios need to experiment if they want to recapture audience attention in summers to come. What does this split mean? That, too, depends on who’s watching. On Labor Day weekend, the box office had its worst performance in 17 years.įor critics and many audience members, though, it was pretty good the variety of films and imagination on display - not to mention signs of a turn toward more diverse voices and audiences - served up a summer full of varied and enriching entertainment. The summer movie season was a Dickensian cliche: the best of times and the worst of times.įor movie studios and box office prognosticators, it was unquestionably dismal, with revenue way, way down compared to the past two years.
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